Monday, March 8, 2010

"Any Color You Like"

So I think I got copied on an email recently from a parent that might not have been intended for me to see, but it actually got me thinking!

It wasn't a negative email, but it was from a parent who moved from out of town to our neighbourhood this past summer and her daughter joined our competitive program. She was just sending an email update to all her friends back home and I somehow got on the list, which may or may not have been on purpose!

She was just mentioning to her friends that her daughter was dancing in our Intermediate Company, which she compared to the levels they had at her previous studio. I guess she was in the "Junior" Company, and she assumed this was a promotion to the "Intermediate" Company at our studio. To any objective outsider, this would seem like the case, but prior to this year I had never had an "Intermediate" Company!

Before this dance year began I decided it was time to change the names of all my class levels and Competitive Companies. Previously, I had used letters to identify to Competitive levels, such as Company A, Company B and so on. I actually had never equated such stigmatism to each letter as the parents and students at my studio had. They became obsessed with being 'moved up' into what they deemed a higher level company. Truthfully, they didn't necessarily correspond in order, but it doesn't take the kids long each year to figure out which company they most desire to be in. I decided this year to go with the names Senior, Intermediate, Junior and Mini for the Companies and then divide them into letters accordingly... so for example Intermediate A Company, and Intermediate B Company. I understand there is still a letter attached to it, or a division in general, but at least the association of the familiar letters from previous years had evaporated.

But honestly, regardless of what I call each Company there is always going to be a division based on ages and abilities. Kids are not always going to dance with their friends or the kids they were in a group with in previous years, but that's just the reality of what Competitive dance is, or any sport for that matter. It actually has made a huge difference with my Recreational Program as well. Every year the kids and level of a paticular "Junior Jazz" class might change, and thus a student could end up in that class for several years. However, to a parent, that may appear like their son/daughter has never moved up, when in fact they might be progressing right on track.

It is hard for parents to understand that every studio runs their Programs very differently, and thus the levels at each studio might not correspond. Unlike hockey, dance does not have a governing body that proclaimed what the "Junior" level means for every studio in terms of skill level. Each studio owner has to distinguish a scheme that works for them, and it might only work for that one year.

I want to help all my students feel like they are progressing in terms of levels each year, but also give them something to aim for. When I had a 'Company A', the younger students all realized that this was the oldest and most advanced Company that they should strive to be in. I don't want to diminish the fact that the students all need to have something to work towards in terms of the level they want to be in. However, I have quickly realized that it doesn't matter what I call that elite level Company, it really just matters about the kind of kids in that Company the younger students have to look up to.

I have been to a competition with a studio that uses colors to distinguish their Competitive team. They had the Red Team, the Blue Team and so on. I thought this was a really great idea, as colors are very neutral when it comes to distinguishing levels on the surface. Nobody knows right off the bat if the Green team is more advanced than the Orange team. I'd give my teenage students about 5 minutes to have that all sorted out, but at least then there would be no stigmatism associated with each color for that year. You could easily change the colors every year and thus rid of those associations annually.

My staff was quickly brainstorming before we left the studio tonight about other ideas for the name dilemma. Some of the not so great ideas we had... names of Countries, names of Restaurants, Braille letters, or the name of the teacher who wants to work with that Company! We didn't really come up with any useful ideas, so maybe my fellow dance teachers out there can help me out!

But regardless of what color, letter, or animal I name them, I want them to all know that they're part of the Dance Fusion Company... which is the only team name they all wear on the back of their studio jackets!

Thursday, March 4, 2010

"Closer To Fine"

Here we go. I'm following in the footsteps of my friend Alison and creating my own 30 Before 30 list!

These are 30 simple things I want to accomplish before I'm 30, which gives me officially a year and a half to complete... so hold me to it! A lot of things will relate to dance and my business, as almost everything in my life does!

1. Make a concrete business plan on paper and learn my business net worth. Making things up in my head doesn't work for accountants!

2. Meet one of my neighbours. After living in my new house for nearly 2 years I couldn't name you one person who lives on my street.

3. Teach a real tap class. I generally shy away from teaching tap, since I'm not that good at explaining any of it, "JUST DO WHAT I DID!".

4. Type up a real resume. I have never had a job resume, and I might actually need it one day!

5. Get new headshots done.

6. Plant flowers in my yard.

7. Plan to take a vacation and actually take it. I deserve a vacation, and I need to just do it.

8. Purge at least 1/3 of my wardrobe.

9. Host a family holiday dinner at my house.

10. Have a part-time dance writing job.

11. Learn how to update my own business' website.

12. Have some sort of payment plan initiated at my studio where I don't have to chase people for money!

13. Restructure the Recreational Program at my studio so that it is more goal orientated for both the teachers and students.

14. Ride on a roller coaster that goes upside down. (I'm a chicken - don't laugh!)

15. Organize more performance opportunities for my competitive students so that trophies are not the only thing they're performing for.

16. Have my choreography on television... in one way or another!

17. Re-paint my entire house. One room at a time!

18. Open up a dance store/costume store affiliated with my studio.

19. Host a dinner party at my house for my friends.

20. Start reading a book and finish it before starting another one. Or just finish a book in general!

21. Learn how to really use Photoshop, so that I can edit my own marketing/ad prints.

22. Watch all of the Oscar nominated films for that year. This year is a failure, so next year is the year!

23. Learn how to use a sewing machine.

24. Take my dad to an NHL hockey game.

25. Surprise my grandparents by just showing up at their house one day and taking them to lunch. Just to make their day!

26. Take a ballroom dance class.

27. Take a road trip with my sister.

28. Get laser eye surgery. This contacts and glasses deal does not work for me anymore!

29. Choreograph a group for another dance studio for competition... and have their teacher choreograph one for my studio.

30. Throw a huge 30th birthday bash to celebrate completing this list with all the people I care about!


So it's no bucket list but at least it's concrete goals!

Wednesday, March 3, 2010

"Spotlight"

A few weeks ago I did an interview for Dance Studio Owner.com and to be honest I had completely forgotten that it was going to be published... that is until today!

I went on the website to print off some dance class coloring pages, and instead I discovered my face on the home page! I started reading it like I didn't know it was me, and then I quickly realized it was the beginning of my bio. I clicked on the header and then proceeded to see the entire 45 minute interview I had done with Suzanne Gerety over the phone in print. I actually can't believe that she typed out every word, mostly because I think we both talk a lot, but maybe the reality is that she didn't actually personally type it out!

Suzanne is the mastermind behind this incredible resource website for dance studio owners, and is also a dance studio owner herself. We were connected in the Fall via the internet and she asked me if I would be interested in doing this feature on studio ownership and advice. I agreed without hesitation, but then I was actually a bit nervous right before the interview. I think I was worried about sharing advice with people who have probably been doing this for years longer than me and then trying not to sound like I knew all the answers for everyone's problems! But now I've realized that this is what makes this website so great, or any forum for that matter, that let's dance studio owners share their experiences and advice.

I am still a 'Novice' at this studio ownership thing, but it does not make my experiences or ideas about things any less meaningful than someone who has been doing it much longer. What works for me might not work for someone else in their situation, but at least it's something to try you might have not thought of. I personally love going to dance teacher conferences and meeting other studio owners, not to compare competition results, but to address major concerns about our industry and get advice. Being all about your own studio and not thinking anyone can help you do any better is probably a fairly common trait in the dance world that I guarantee will backfire on you eventually.

Truth be told, in this new age world of dance, maybe someone young and up-and-coming like myself may have useful advice for someone with an older studio looking to reinvent themselves or keep up with the times. And in the same breathe, I want to learn how to keep my studio in business long enough to see a new era in dance, and for that reason I need help from my peers who have that experience. It's nice to be able to put aside the competitive factors about dance and just realize that were all in the same boat at the end of the day... and were all up late on the same night revising that Recital Program to make sure every kid's name is spelled correctly!

So don't read it and make a quick judgement, let me know what you think and we can have a discussion about it. Despite what you might have heard, I actually am a good listener!

I have proof...

At the bottom of the article is the audio version of the interview posted in it's entirety!


Thanks Suzanne for helping all of us share our passion for dance with each other. You're an incredibly talented member of the dance community that I am honored to know!

www.dancestudioowner.com